You know your craft

But how do you turn freelancing into a real business?

You don’t have to be the best filmmaker, photographer, or creative to grow your business. You just need to be good enough.
After that, other skills will help you grow.

Instead of spending the next year obsessing over technical perfection, use that time to learn how to grow your business.

I think the following is true for many freelancers.
We didn’t start freelancing to make money, we did it because we love the craft.
But with not many job options, we had to start a business, even though we don’t really know how to run one.

I started freelancing when I was 23 years old as a filmmaker and photographer. I didn’t know much about filmmaking or photography other than that I loved it. I knew even less about how to get paid for my work. I mostly wanted to shoot cool stuff like music videos. I was in it for the images, and I still am today.

But by the time I was 28, I had started to learn my craft, but some of my friends were buying homes while I was still broke. If I didn’t earn money soon, I wouldn’t last much longer. If I couldn’t last long, I wouldn’t be able to get very good at my craft.

Fast forward 10 years, and now I’m almost 40. I’m still learning, still humble. But without being rich, I am certainly far from being broke, and I am on a sustainable path to continue freelancing. I decided long ago that this is what I’ll keep doing with my life.

In the last few years, people have asked me what to do after losing their jobs in the creative industry. I started this space to try to help them.