The Snorricam Body Mount Helped Break a Record
This year, Musikhjälpen broke records in both engagement and the money raised! ❤️
(Musikhjälpen is a Swedish week-long live radio and TV broadcast. The mission is to create awareness of and fundraise for a hidden catastrophe. Money raised is granted to international projects within the cause. Campaign material link.)
Here is a short behind-the-scenes clip showing what it really looks like when host Assia Dahir uses it in real life.
For the campaign shoot, we had a challenge.
In one shooting day, we needed to film several interview-based clips and a short content films, while also creating a launch film with a unique style of its own.
The visual approach of the launch film had to take very little time from the rest of the shoot and not cost too much to produce.
My solution was to bring back an old tool: the Snorricam.
The Snorricam (invented by two Icelandic filmmakers in the 1990s, Einar Snorri and Eiður Snorri, also known as the Snorri Bros 😎 ) is a camera rig that is attached directly to the body.
It creates a special look where the world moves around the person, while the person stays locked in the frame.
I still remember the first time I saw it used in the movie Requiem for a Dream (by Darren Aronofsky).
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