Behind Musikhjälpen's Record-Breaking Campaign: Creative Solutions on a Tight Schedule

The brief: Film multiple interview clips AND create a launch film with a unique visual style all in one shoot day, without breaking the budget. Here's how we solved it.

This year, Musikhjälpen broke records in both engagement and money raised! ❤️

(Musikhjälpen is a Swedish week-long live radio and TV broadcast. The mission is to create awareness and fundraise for a hidden catastrophe.)

The Challenge:

In one shooting day, we needed to film several interview-based clips AND create a launch film with a unique style of its own.

The visual approach had to take very little time and not add production costs.

My solution:

An old filmmaker's tool called the Snorricam.

Here is a short behind-the-scenes clip showing what it really looks like when host Assia Dahir uses it in real life.

The Snorricam (invented by two Icelandic filmmakers in the 1990s, Einar Snorri and Eiður Snorri, also known as the Snorri Bros 😎 ) is a camera rig that is attached directly to the body.

It creates a special look where the world moves around the person, while the person stays locked in the frame.

I still remember the first time I saw it used in the movie Requiem for a Dream (by Darren Aronofsky).

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