Musikhjälpen (Serious Request)

Musikhjälpen (Serious Request) is a Swedish week-long live radio and TV broadcast. The mission is to create awareness of and fundraise for a hidden catastrophe. Money raised is granted to international projects within the cause.

Client: SR Svergies Radio & SVT

Group of six diverse people posing together on a stage with red curtains and posters on the wall.
A young man with dark hair, wearing earrings, a chain, and a leather vest, sitting with clasped hands at a table in a spacious, industrial-style room with large windows and a potted tree in the background.
A man with a beard and short hair sitting on a wooden bench in an industrial space with large windows, brick walls, and a potted plant in the background.
A woman with long brown hair and earrings, wearing a plaid shirt, standing in front of a large window with sunlight coming through.
Three smiling people sitting on a sofa in a cozy room with posters on the wall.
Group of five friends posing together in a red-lit room decorated with posters and signs, with a red neon sign reading 'MUSIKHJÄLPEN' in the background.

Musikhjälpen 2021

A young man with dark hair and tattoos on his arm, wearing a black leather jacket, sitting at a table in an industrial-style room with large windows and a potted plant. Promotional materials for an artistic event are on display in front of him.
Close-up of a woman with long brown hair, wearing hoop earrings and a striped shirt, standing in front of a large window with a blurred background of a brick wall and some signs.
A man with a beard and short hair, wearing a light-colored shirt over a white t-shirt, sitting on a bench in an industrial-style room with large windows, a brick wall, and a tall plant in the background.

Musikhjälpen 2023

Six people posing together on a stage with red curtains.

Musikhjälpen 2024

Three people sitting on a brown sofa in a cozy, decorated room with posters on the wall in Swedish and a vintage floor lamp. The man on the left has short dark hair and is smiling; the woman in the middle has long curly dark hair and wears a beige jacket; the woman on the right has long red hair and is smiling broadly.

Musikhjälpen 2025

A group of six people posing for a photo in a dimly lit room with red curtains and colorful signs. The group includes three men and three women, with some making peace signs and smiling.