I'm a freelance director, photographer, and cinematographer based in Stockholm, Sweden. I specialize in campaigns, commercials, and portraits.

I often use tools like 3D previs to plan camera angles, lighting, and movement in advance. It reduces stress and surprises on shoot day. That said, sometimes the plan is to leave room for improvisation - both require preparation.

Yes. For many projects, I direct, shoot, light, and edit myself. If more people are needed, I scale up with a trusted crew.

Yes. When I have time, I share what I’ve learned through One Man Crew - a side project where I write about freelancing and building a sustainable career. It’s made for photographers, filmmakers, and creatives who know their craft but struggle with pricing, clients, and balance.