LIDL:
Snyggt Mattias! Vi är sååå nöjda med resultatet. Det blev ett riktigt lyft för vårt employer brand och ett så mycket roligare material att jobba med oavsett kanal! Stort tack för ett bra samarbete 🤝
For Lidl's new career website and recruitment ads, we delivered 100 finished photos, featuring Lidl's own employees in front of the camera.
But building an image library isn't just about taking great photos.
Here are three things I think are worth planning before your next photo shoot.
1. Plan for employees leaving the company
When you photograph real employees, there's always a chance that someone will leave the company.
So it's worth asking a few questions before the shoot:
How long do we want to use the photos?
What happens if someone leaves the company?
Do we have the right agreements in place?
2. Save money on clothes
Buying clothes for a large group of people can quickly become expensive and time consuming.
You need to collect everyone's sizes, buy the clothes, and make sure everything fits.
For Lidl, we asked the employees to take photos of clothes they already had at home, based on some simple guidelines we gave them.
Our stylist then helped choose specific outfits and added details like jewelry, hairbands, and nail colors.
3. Good logistics make better photos
Every minute spent moving equipment, changing sets, or waiting for the next person is time you can't spend taking or enhancing photos.
For example, in the studio we built sets facing each other and placed our lighting setup on wheels in the middle.
While we photographed on one set, the next set could be prepared.
When we were ready, we simply rolled the lights over and started shooting again.
The final result
The goal wasn't just to take 100 great photos.
It was to create an image library that Lidl could use for its career website, recruitment ads, and other channels.
And here's what the client said about the result:
Snyggt Mattias! Vi är sååå nöjda med resultatet. Det blev ett riktigt lyft för vårt employer brand och ett så mycket roligare material att jobba med oavsett kanal! Stort tack för ett bra samarbete 🤝
Here are some of my favorite photos from the shoot: https://www.anderssonmattias.com/lidl
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