Lidl Employer Branding

Lidl, one of the world's largest grocery retailers, needed new photos and films for its new careers page, based on its latest global brand guidelines.

We filmed and photographed in real Lidl locations and built stylized studio sets, inspired by the offices, stores, and warehouses to match the new visual style.

The result was a consistent collection of images and films that brought the new brand guidelines to life, featuring only Lidl employees.

The Result

100 images and around 10 minutes of video footage were delivered,
giving Lidl a flexible library of content for both current and future communication needs.

Woman with curly hair sitting on a light gray sofa against a blue background, holding a red laptop, with a blue pillow behind her, a blue mug, and a small round gray side table with a yellow remote control.
A woman and a man stand in front of a yellow wall with notes on a board. The woman is smiling, wearing a red sweater and jeans, holding a marker. The man is smiling, wearing a yellow cardigan and dark pants, holding a red laptop, and gesturing toward
Lidl employee stacking boxes of microwave popcorn in a store with a red background
Two employees with Lidl uniforms shopping aisle, smiling and talking in a grocery store.
Two women talking and smiling inside a modern building with wooden stairs and glass walls illuminated by blue neon lights.
A smiling worker wearing a neon yellow jacket with the Lidl logo, handling yellow produce in a warehouse or produce section at Lidl.

Crew

Client: Lidl
Agency: JobbSafari
Production manager: Jacob Larsson
Creative: Sofia Rumert
Film & Photography: Mattias Andersson
Gaffer: Mathias Nilsson
Digi tech: Kerstin Olsson
Set Design: Tobias Allansson
Stylist: Alice Lönnblad

A woman with tattoos and a headset, wearing gray gloves, is smiling while handling a yellow box in a warehouse filled with stacked yellow boxes.
A man in a high-visibility jacket is managing products on shelves in a warehouse, with a background of colorful storage bins.
A smiling man in a neon yellow jacket with 'Lidl' logo, wearing gloves and a headset, holding a box of yellow lemons inside a supermarket warehouse with green crates of lemons.
A man operating a yellow forklift in a warehouse surrounded by green crates of tomatoes.
Two employees with Lidl logos on their shirts are shopping together in a grocery store aisle. They are smiling and engaged in conversation, surrounded by refrigerated products.
Two women are walking down a staircase indoors, smiling and talking. One woman is wearing a red sweater and carrying a red bag; the other woman is wearing a blue sweater and holding a yellow phone. The background features modern architectural element
Three people, two women and one man, are standing and facing each other against a bright yellow background, wearing matching blue hoodies with a logo. They are smiling and appear to be engaged in a friendly conversation.
A woman in a lime green shirt and black pants with reflective strips stands against a red background, holding a pallet jack with stacked cardboard boxes.
Two men at a warehouse, one in a neon yellow Lidl uniform, holding a box and wearing a headset, exchanging smiles with the other man who is in a black Lidl sweater, holding a tablet, in front of a blue wall and storage shelves with boxes.
A man sitting on a red chair in a red room, looking at a blue smartphone and smiling.
Close-up of a person wearing a high-visibility yellow safety jacket with reflective stripes and a Lidl logo on the chest, standing against a yellow background.
A man dressed in high-visibility work clothing and a furry hat is operating a yellow pallet jack on a solid blue background.
Two employees of Lidl store, a man with a beard and short dark hair, smiling and holding a large box of blue stacked product, and another man with glasses in the background, stacking red boxes against a red wall, wearing a headset and Lidl uniform.
A young man in a high-visibility yellow safety jacket and black work pants sitting on top of yellow wooden pallets, smiling against a yellow background.
Close-up of a person's crossed legs wearing blue jeans and colorful sneakers with yellow, red, and blue accents, sitting on a red textured surface with a red background, holding a blue shopping bag.

Behind the Scenes

People stacking and moving boxes of Kraft Macaroni & Cheese in a red studio with a red floor and wall.
A man standing in front of a red and black background, holding a tablet in his right hand, with a stack of red pallets in front of him.
Two people sit at a table in a dark room with various electronic equipment and wires, one woman with red hair looking to the side and a man with glasses looking at his phone.
Two men are moving a blue shelving unit filled with cardboard boxes in a room with blue walls and floor.
Man packing a blue Lidl shopping bag with toys or products in a photography studio with yellow background.
People working at computer stations with monitors, cameras, and lighting in a studio with a red backdrop and large overhead lights.
A woman with curly red hair and glasses working at a table with a laptop and large monitor in a modern indoor space, likely a conference or event setup.
A person dressed in black with glasses is standing in a colorful warehouse or studio, holding a transparent umbrella. Surrounding them are various photography or filming equipment, including a camera on a tripod, a large light, and storage carts with
Photography studio setup with red backdrop, softbox lighting, and camera equipment on stands.
Group of five young adults in a dimly lit room, with boxes and shelves in the background, appearing to be on a film or TV set.
People preparing items in a yellow photo studio with red and yellow background panels, surrounded by bags, bottles, and equipment.
Group of people indoors with dark background, some sitting and some standing, engaged in conversation or listening.
Photo of a photography studio with a red and gray backdrop, two chairs, a small red table with a blue chair, and technical equipment for filming or photography.
A group of five people on a video set with a red backdrop, filming equipment, and studio lights. One person is standing and talking to the group, while others sit or stand, with some seated on wooden blocks.
Group of six people on a film or TV set, some holding drinks or notes, standing around a monitor, with equipment and storage shelves in the background.